DEUCE RACING
SPONSORSHIP
Sold, designed and ran Motor Racing sponsorship programmes for The Territorial Army (TA) and LEGO
SIGNIFICANT COVERAGE
Significant PR coverage in both trade and national press.
SALES AND RECRUITMENT INCREASE
Campaigns increased recruitment sign up for The Territorial Army and Sales of the sponsored LEGO racer sets.
27 MILLION PEOPLE
People reached for The Territorial Army campiagn alone
As the team TA lead I could not be more pleased with the outcome of our year associated with Deuce. We were given every opportunity to show off the Army and the TA to a huge, and appreciative audience...We reached in the order of 27m viewers.
Colonel Trevor White MBE
SCALEXTRIC DEAL
Negotiated for The Territorial Army and Unity Cars to become a major selling Scalextric set.
THE UNITY PROJECT
From ASCAR to NASCAR
Worked on design of The Unity Project to celebrate the bond between the US & UK for the anniversary of 9/11
Became the first commercial enterprise to launch on National Park Land in the US at The Washington Monument working with the USAF and The Pentagon
Quotes for publicity came from the likes of the office of then Prime Minister, Tony Blair and Sir Paul McCartney
